Sandy Hook parents' school shooting PSA
In 2012, 26 were killed at Sandy Hook Elementary School after a gunman opened fire using a semi-automatic rifle. The news of this devastated many, and Sandy Hook Promise was created to prevent shootings and other acts of violence in schools.
Their latest back-to-school themed PSA has been described as "eye-opening... powerful... effective... horrifying... brilliant." The beginning of the video starts off calmly with students showing off their new school supplies including backpacks and folders. The video then takes a twisted turn as a teacher is seen running towards the classroom door and locking it. There are multiple scenes where students are seen running as well as trying to escape, but the most shocking is the last. A young girl is seen in a bathroom stall crying, hearing the door creak open after texting her mom "I love you."
According to the Washington Post, the PSA "reflects a grim reality for the network of survivors from the more than 228,000 students who have experienced a school shooting since the massacre at Columbine High School in 1999."
Co-founder of Sandy Hook Promise, Nicole Hockley, presented the "back to school" video on the "Today" show. When asked why that particular ad was chosen, Hockley explained, "We don’t want people to turn away from it, so pretending it doesn’t exist is not going to solve it." She also believes that instead of traumatizing children by constantly practicing evacuation drills as if a school shooting in inevitable, students should be learning how to prevent one.
Below is the link: the video contains images that may be disturbing to some