Movie theaters take new approach to combat streaming services
With the rise of streaming services such as Netflix, Hulu, and Amazon Prime, movie theaters seem to have become a thing of the past.
Nevertheless, the theaters are fighting back. A new screening system, called Screen X, has not one, but three screens - one in the front and two on the sides - to fully immerse the audience in a film. It’s is an experience one couldn’t get from streaming movies at home.
First adopted in South Korea in 2012, the tech took the nation by storm and has further improved since.
A statement taken by CBSnews from the growing theater chain behind Screen X, Cineworld, says the focus is to “make you feel like you’re sitting in the action.” Cinema operators are hoping that Screen X will reinvigorate moviegoers into visiting the theaters once again.
According to CBSnews, Cineworld is now introducing Screen X to the U.K. and planning to add over 100 more screens to their previous worldwide count of 151.
According to the Motion Picture Association of America, global box-office revenue has skyrocketed from $14.4 billion to $40.6 billion, within the past decade due to theaters focusing on innovation. For example, the debuts of 3D films and IMAX have increased the number of people coming to the movies by a tremendous amount.