Disney increases prices for its theme parks
On Sunday, Feb. 11, 2018, Disney increased its theme park ticket prices; the company received backfire from its customers as a result.
Officials for Walt Disney Parks and Resorts in Anaheim, Calif. announced that peak one-day entry went from $124 to $135, and non-peak "regular" tickets increased from $110 to $117, according to Fox News. "Value" tickets will remain $97.
Annual pass prices rose significantly. The "Signature Plus" passes are now priced at $729, $999, and $1,149; this is up from $619, $849, and $1,049, according to the L.A. Times. At Disney World, peak tickets for the Magic Kingdom now cost $123 and $129 per child or adult. "Regular" and "Value" tickets increased, as well. A "Regular" ticket is now priced at $113 per child and $119 per adult, and a "Value" ticket is now $103 and $109.
Prices for other parks within Walt Disney World also increased. People have taken to Twitter to complain about the recent price increases. People have called them "stupidly overpriced" and a "not fair" decision, according to Fox News. Disney claims that it will continue to "evolve" its pricing to make it more suitable to its guests.
"We know how important making memories at Disney theme parks is to our guests and we will continue to evolve our pricing in a way that gives them a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit,” said the company in a statement obtained by the L.A. Times.
"Given the small percentage of guests that purchase a 1-day ticket at Walt Disney World, extending pre-published, date-specific pricing to multi-day tickets will further advance our efforts to spread attendance throughout the year," said Andrea Finger, spokeswoman for Walt Disney World.