• Michelle Hebert

Logan Paul’s videos will temporarily not have advertisements


On Feb. 9, 2018, YouTube announced via its Twitter account that Logan Paul will temporarily stop receiving advertisement revenue on his YouTube videos. YouTuber’s can be eligible for monetization on their videos; they earn the money through advertisements played during their videos. The more views a YouTuber gets, the more money they can potentially earn, up to millions of dollars per year.

“In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels,” YouTube creators account tweeted.

A spokeswoman for YouTube stated to CNN, “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community."

In the beginning of 2018, Paul posted a daily vlog on his channel, and in the video, he showed a dead body of someone in Aokigahara, also known as Japan’s Suicide Forest. YouTube’s responses to Paul’s video were major, but a lot of people were disappointed: Paul’s YouTube Red show was cancelled, his channel was removed from “Google Preferred,” and monetization policies were changed, multiple sources reported.

According to Mashable, Paul recently posted a video on his channel featuring him tasing a dead rat and taking a fish out of a pond to give it CPR. The video violated YouTube’s advertising policies. After the two controversial videos, people are pleased with YouTube’s response to temporarily ban Paul from receiving money from his videos.

YouTube’s policy states, "Use your common sense, don't abuse the site, and be respectful of others ... Keep in mind that if you monetize content that violates our guidelines, you may lose access to monetization features.”

According to an estimate from Forbes, Paul made 12.5 million dollars just on YouTube in 2017. YouTube is not Paul’s only source of income; he receives money from his merchandise company along with different social media platforms.

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