• Allison McMillian

Allbird's co-founder creates machine-washable wool shoes


Tim Brown, co-founder of Allbirds, came up with the idea for the wool sneakers after hanging up his soccer cleats. He had played as a professional soccer player for the All Whites in New Zealand.

He wanted something simple made out of natural materials, according to CNN Money.

"I got lots of pats on the head," Brown said, describing the initial response. "I got told to leave that to people that know what they're doing."

Although he received a lot of skepticism, he still went ahead with trying to build a prototype. He started a fundraiser which raised $120,000 in just four days. Eventually, Brown teamed up with Joey Zwillinger, who then became the co-founder and co-CEO for the brand.

"We took the next 30 days to get alignment," Zwillinger told CNNMoney. "We did that by writing a pretty big business plan. It was like a 25, 30-page business plan. We really never shared it with anyone but it was about Tim and myself dialoguing and building a great partnership."

The sneaker has became really popular in New Zealand and is referred to as "the most comfortable shoe in the world."

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