• Michelle Hebert

Clothing company apologizes for controversial advertisement

H&M, a popular clothing company, has apologized for an advertisement that featured a black child model wearing a hoodie with the printed message “coolest monkey in the jungle.” Anna Eriksson, H&M spokeswoman, delivered the apology statement: "this image has now been removed from all H&M channels and we apologize to anyone this may have offended.”

On Sunday, Jan. 5, 2018, social media users noticed the U.K. website was advertising the hooded sweatshirt with the young black child, according to Fox News. The image appeared “on the British version of the Swedish retailer's online store,” CNN reported.

The situation caused social media users to start accusing the brand of racism. Some users have even accused H&M of profiting from the online backlash they have received. A woman who stated she works for H&M claimed “the Sweden-based retailer is sometimes “clueless” to issues of “racism, cultural & social challenges,” according to Fox News.

White models were used in the same line, which caused some social media users to question the company’s thought process in creating the ad. The other children modeled sweatshirts with the sayings “survival expert” and “junior tour guide.” The users who questioned the company ad alleged that the company made a deliberate plan to pair the children with the sweatshirts.

Abel Tesfaye, also known as The Weekend, tweeted out a statement regarding the situation: “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore...”