• Allison McMillian

Canadian woman creates healthy gummy bear company


Tara Bosch is a 22-year-old Canadian entrepreneur who created a healthy gummy bear company called SmartSweets. Bosch said she got the idea from her grandmother, who who told Bosch she regretted eating so much sugar over her years due to her sweet tooth.

“It impacted her health and how she felt about herself. And that really sparked my exploration in looking for natural confectionery products that addressed sugar. From then on, I wanted to innovate candy that tasted like candy because if people are going to make a healthier choice, my belief is that it should taste like the real thing,” Bosch says.

“We use no sugar or sugar alcohols or artificial sweeteners so it’s just plant-based, non-GMO stevia. Also, we don’t use any artificial ingredients like colors or flavors,” Tara Bosch, founder and CEO of SmartSweets, told FOX Business.

Bosch says the gummy bears contain 24 grams of fiber, two grams of sugar, and nine grams of net carbs per bag. Regular gummy bears contain 21 and 22 grams of sugar in 17 to 18 pieces.

Bosch founded SmartSweets after she dropped out of college to pursue her goal of creating products that contain less sugar than popular, everyday sweets. In less than a year's time, her company has generated over $1 million in sales, according to Fox News. She says she wants to raise $2 million to expand her business to the United States.

If you're interested in purchasing SmartSweets, you can visit Bosch's website at smartsweets.com. The product is also available on Amazon; the cost for 12 (1.8 ounce bags each) is currently $39.95.

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