Here's why Honey Nut Cheerios pulled its mascot
Next time you pick up a box of Honey Nut Cheerios, you’ll notice something different about the box.
BuzzBee, the loveable mascot is gone. General Mills announced that Honey Nut Cheerios boxes will be without the recognizable mascot to draw attention to a very important issue: pollinator populations.
"42 percent of bee colonies in the U.S. collapsed in 2015," which is troubling since "1 in 3 bites of food we eat is made possible by bees and other pollinators," according to cheerios.com.
General Mills is teaming up with Vesey’s Seed to plant wildflower all over the country so that the bees can have plenty of land and space to pollinate. Thirty percent of General Mills ingredients rely of pollinators.
According to CNN.com, Honey Nut Cheerios pledges to set aside 3,300 acres of land for pollinators by 2020.
On their website, Cheerios has a link to where customers can order free wildflower seeds, as well as tips for growing them, in order to help restore the bee populations. Visit cheerios.com/BringBackTheBees for more information.