• Taylor Faircloth

Nike goes "Back to the Future"


November 28, 2016 Nike will release their new self – tying shoes. The shoes were inspired by the movie “Back to the Future 2”, which came out in 1989. The shoes were known as “sneakerheads” in the very popular movie. According to Nike PR director Heidi Burgett, the self – tying shoes will be available at "select Nike retail locations" with shoppers needing to arrange "appointments to experience and purchase" the futuristic footwear. The shoes, HyperAdapt 1.0, “pricing remains a mystery, but according to Wired, which took a look at the shoe's development, expect them to have a "high price tag”.

“Wearers adjust the laces by pressing a "+" button by the tongue of the shoe to tighten and a "-" button to loosen. Lights on the side will indicate how much battery power remains and alert you to when you should recharge. Blue is a full charge, yellow signals a few days' worth of battery life remains, and red means you should find your charger "right away," says Tiffany Beers, a senior innovator at Nike, in a Wired video explaining the shoe.”

Some of peoples reviews that have seen and worked with the shoe have said: "For performance, just being able to adjust it on the fly," Beers says. "The beginning of a marathon versus the end of a marathon, your feet swell, there's sweat. Your environment is always changing in sports."

Another interesting fact about the HyperAdapt 1.0 shoes is that you have to initially control it so it conforms to your foot, but in the future you don’t even have to do anything – it does it on its’ own.November 28, 2016 Nike will release their new self – tying shoes. The shoes were inspired by the movie “Back to the Future 2”, which came out in 1989. The shoes were known as “sneakerheads” in the very popular movie. According to Nike PR director Heidi Burgett, the self – tying shoes will be available at "select Nike retail locations" with shoppers needing to arrange "appointments to experience and purchase" the futuristic footwear.

The shoes, HyperAdapt 1.0, “pricing remains a mystery, but according to Wired, which took a look at the shoe's development, expect them to have a "high price tag”. “Wearers adjust the laces by pressing a "+" button by the tongue of the shoe to tighten and a "-" button to loosen. Lights on the side will indicate how much battery power remains and alert you to when you should recharge. Blue is a full charge, yellow signals a few days' worth of battery life remains, and red means you should find your charger "right away," says Tiffany Beers, a senior innovator at Nike, in a Wired video explaining the shoe.”Some of peoples reviews that have seen and worked with the shoe have said: "For performance, just being able to adjust it on the fly," Beers says. "The beginning of a marathon versus the end of a marathon, your feet swell, there's sweat. Your environment is always changing in sports."Another interesting fact about the HyperAdapt 1.0 shoes is that you have to initially control it so it conforms to your foot, but in the future you don’t even have to do anything – it does it on its’ own.